Serving Clovis, Portales and the Surrounding Communities
Serving Clovis, Portales and the Surrounding Communities
On this date ...
1975: An estimated 8,000 people lined Clovis’ Main Street to watch the annual Christmas parade.
“(A) possible record-breaking 110 entries traveled from Hilltop Plaza to First Street,” the Clovis News-Journal reported.
Santa and Mrs. Claus rode in a 1926 Model T Touring Car.
The “Christmas Eve to Valley Forge” float, sponsored by Citizens Bank, won two awards — one for most beautiful and one for most religious.
The parade began at 11 a.m. and wrapped up at 12:15 p.m.
1965: The Muleshoe Mules rolled past Friona, 54-41, in high school basketball action.
Mickey Wilson led Muleshoe in scoring with 18 points.
The Mules’ season record was 7-3.
Cram it full …
1960: Roy R. Smith Cleaners, located at 416 Main and 1310 Main in Clovis, had a suggestion for customers.
“Just drop your out-of-season clothes into one of our convenient storage boxes, and when it is crammed full, let us have it,” a newspaper ad stated.
“What’s more, each piece receives the very finest dry cleaning, and is ready for use when needed.”
Smith’s storage box plan was “safe, convenient, worry-free” and all for “one low price.”
Smith Cleaners was a member of the National Institute of Dry Cleaning.”
Gifts for the family …
1970: Hilltop Plaza Shopping Center in Clovis offered “23 merchants in one convenient location.”
A newspaper advertisement claimed “smart Santas shop at Hilltop Plaza.”
The old elf himself was on hand to accept gift requests.
Pages Past is compiled by David Stevens. Contact:
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