Community brand revealed

CLOVIS - Following months of research and community input, a new community brand has been revealed.

A brand launch celebration for "Heartfelt Connections, Endless Horizons" will be held 3 p.m. July 7 at the Business Enterprise Center, according to a release from the Clovis/Curry County Chamber of Commerce.

"Creating a Clovis community brand will both foster community pride and establish Clovis as a desirable place to work, live, and play," Mayor Mike Morris said in the release. "We look forward to how these branding activities will create positive perceptions of our community, aid in our economic development efforts, and further beautify Clovis."

The brand was created through a partnership with Once a Day Marketing of Santa Fe, with the logo designed by New Mexico graphic firm Leighton Moon.

"Clovis welcomes all newcomers and visitors with open arms," Chamber Executive Director Ernie Kos said. "We are a diverse community of friendly and inclusive people who are always willing to go the extra mile, and our new tagline really reflects that."