Serving Clovis, Portales and the Surrounding Communities

Pages past, Aug. 11: Portales promised a 'new way of living'

On this date …

1951: Portales-area residents had been invited to a “new way of living.”

The host was the Amana company, which made refrigerators and freezers for the home.

“Fresh tasty food in your Amana is like money in the bank,” a newspaper ad read.

The frozen food demonstration was scheduled for Aug. 14 in the basement of Portales' Methodist Church.

The Amana brand was founded in Iowa in 1934. By 1947, the company had manufactured an upright freezer for the home. A side-by-side refrigerator was introduced in 1949.

Amana would patent a self-defrosting refrigerator in 1954, according to its website, amana.com

The first line of frozen foods went public in 1930, according to eater.com . “With the invention of the fish stick and the 98-cent TV dinner in 1954, frozen meals became an American staple,” the website reports.

Pages Past is compiled by David Stevens. Contact:

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